5 Ways To Create Value With Spanish Speaking Mobile Home Sellers

Welcome back,

If you live in the United States you already have an opinion with regards to the advantages of understanding and communicating in Spanish within your local real estate investing marketplace. Some fairly obvious advantages of being able to speak Spanish versus not speaking Spanish are:

  • The ease of speaking with any Spanish seller or buyer.
  • Access to more leads and more sellers/buyers/bird-dogs.
  • Trust-building through a shared language and rapport building.

However if you speak no Spanish, fear not. If you are unable to speak Spanish there are still methods and procedures to consider for approaching, helping, and closing deals with Spanish-speaking sellers regularly. Below are five options to consider implementing in your real estate investing business if you have a significant Latin America or Hispanic population in your area.

Disclaimer: This article is designed to help non-Spanish-speaking investors. If you already speak Spanish then pat yourself on the back and smile knowing you have a bit of an advantage over many investors/Realtors in your area. With that said, stay active as there are other investors learning Spanish and aiming to help local Spanish-speaking sellers and buyers too. Please comment below if you find that anything is missing from this article below.

1. Utilize the help of the seller’s friends, neighbors, or kids:

Some sellers may have bilingual neighbors, family member, or friends that are in the local area at the moment you call to inquire about the mobile home for sale or at the time the sellers/buyers call you. This bilingual friend or family member may be a fortuitous find to help translate between you and the sellers/buyers. To continue forward this family member or friend should be available at the time of your first appointment or walk-through.

Pro Tip: This is the only approach that is “passive”. By only utilizing the help of local bilingual friends/family members that are available at the time you call may seriously limit the possibility of making a deal happen. This lack of a translator also may show a seller you are not serious about purchasing their property.

2. Outsource a translator by the hour/minute: (Answering service)

This method may be wise to use proactively. If you are not marketing to Spanish-speaking sellers you are missing out on a demographic many investors simply cannot reach.

Pro Tip: Consider experimenting with both English and Spanish advertising and marketing. Letters to sellers may have an English and Spanish side. Newspaper advertisements can be attracting both English and Spanish-speaking callers regularly.

  • Step 1: Hire a bilingual answering service and provide them with all the questions to ask both buyers and sellers who call.
  • Step 2: Begin advertising with your bilingual marketing. Direct anyone interested to call your bilingual answering service. The answering service will likely email you daily with a report of the calls and answers/questions generated.
  • Step 3: Hire a Spanish translator or work with the local bilingual friend.
  • Step 4: Call the Spanish-speaking sellers/buyers with your translator. Set an appointment if appropriate. The translator must be available for appointments to see the home, follow-up appointments, and additional phone calls with the seller/buyers if needed.
  • Step 5: If utilizing the help of a title company or closing attorney, there will almost always be a Spanish-speaking translator available. Use the help of this translator to close the deal the rest of the way.

3. Partner with Spanish-speaking investor, Realtor, or friend:

Do you already know a Spanish-speaking investor, Realtor, or friend? Do you go to real estate investor club meetings where you may befriend a Spanish-speaking investor? Depending on the business-proposition you are presenting to this Spanish-speaking investor/friend, they may be wildly interested to help you or not very impressed. Things to consider are:

  • Do you wish to partner with this investor or simply pay him/her a flat fee?
  • Should you have a few different Spanish-speaking contacts in case one is unavailable?
  • How much activity does this person wish to have in the deal? What skills, attributes or capital does he/she have to bring to the table?
  • If this Spanish-speaking person is a Realtor perhaps you could use them when you resell the home.
  • Is this investor more seasoned than you? If yes, he/she can teach you a few things if you bring him/her a deal to partner. If no, you will have to train this person step-by-step.

Pro Tip: If you have Spanish written marketing mail pieces targeting Hispanic real estate sellers than forwarding them to your bilingual answering service as described above in bullet #2 may be ideal. However this tip, bullet #3 may be best when receiving stray and random incoming calls from Spanish-speaking individuals.

  • Step 1: Find a Spanish-speaking person to work with.
  • Step 2: Decide on a fair compensation.
  • Step 3: Ask your Spanish-speaking business associate to teach you how to say, "Hello. My Spanish-speaking partner ___________ will call you back as soon as possible. Thank you, goodbye" in Spanish. (See video for help)
  • Step 4: Continue business as usual. When you receive any Spanish speaking incoming calls repeat the line above in Spanish.
  • Step 5: Hang up the phone and inform your business associate to call back the Spanish-speaking callers.

4. Learn Spanish:

Now is your time to learn a foreign language. You have been promising yourself for years to learn Spanish.

Pro Tip: Following one of the above strategies is preferable for immediate action. However even practicing your Spanish through basic conversations (while you are learning) with sellers will help build rapport and trust. This last sentence was advice provided to me by a very active and Hispanic investor.

5. Do nothing/Wait for technology:

Two technologies you may have heard of are 1.) Google Translate App and 2.) The Pilot by WaverlyLabs. These devices allow for conversations to be translated between languages in real-time. While the reviews are mixed, these two “real-time translators” are getting better with time. Once this technology is more available and more accurate it may decrease the advantage Spanish-speaking investors have over non-Spanish-speaking investors.

In conclusion, with regards to real estate investing we often have to play the hands we are given. You are currently investing in a certain area of the country, with certain skills, certain free times during the week, and a certain amount of capital to invest with. With that said do your best to try to help 100% of the motivated sellers in your local area. Some of these sellers and buyers around you at this moment will speak English, and others will speak a foreign language. All sellers need some help, and all sellers are human beings. Continue reaching out daily to grow your cash-flow business and help others locally.

Did we miss anything? If possible please comment below with any extra helpful Spanish-speaking tips.

Love what you do daily,
John Fedro

 

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10 Comments

  • Erin Byrne

    December 9, 2016

    Hey John.

    This helps a ton right now. I have 4 parks in my area that are mainly spanish owners. Now I am off to find a translator to help too. Thanks for posting this and kicking my butt in gear to help a ton of people Ive been passing by cause I have been scared about overcoming the language gap.

    Thanks again for this.

    Erin Byrne

    • John Fedro

      December 12, 2016

      Hi Erin,

      Thanks for reaching out and commenting. Very happy this article helps. If no one is aiming to help these Hispanic folks yet then by all means there is no reason why you cannot do so yourself. If you have any additional questions or concerns please never hesitate to reach out any time. Keep up the great work and daily effort. Keep in touch.

      Talk soon,
      John

  • William Calred WC

    December 13, 2016

    Spanish owners usually have dogs. I like to bring a few dog treats with me when I go to appointments. Being bilingual is a help for sure esspecially here in New mexico. WC

    • John Fedro

      December 13, 2016

      Hi William,

      Thank you for reaching out and connecting. In my experience some sellers own pets and others do not. With that said I definitely encourage you to bring a dog biscuit with you when heading to local appointments. This can be a wise idea just for general safety as well. With that said I would encourage you also to bring pepper spray just in case. Moving forward if you have any specific questions or concerns with regards to your area or investing never hesitate to reach out any time. Keep up the great work helping local sellers and buyers in making a name for yourself locally. Keep in touch.

      Talk soon,
      John

  • Kari D

    December 13, 2016

    I need some advice. I have a guy who wants to purchase my mobile home in a park. He applied at the park but hasn’t been approved yet but he still wants to go through with the sale. They have told him he can’t move in until he is approved. But he still wants to go through with everything. I am trying to quickly sell my home. I have to leave out of state in less than a week. If he doesn’t get approved is it his problem, if the mobile home is transferred in his name?

    • John Fedro

      December 13, 2016

      Hi Kari,

      Thank you for reaching out and connecting. Your suspicions are correct. Assuming you on the title free and clear then you may absolutely transfer the ownership to this buyer whether the park approves him or not. With that said if he is not approved he will be the one responsible to resell the home quickly or remove the home from the park if needed. In all reality the park would give him some time to resell the home if he was not approved. Be aware of your lease agreement with the mobile home park as well. The park may require a 30-60 day notice before you move out. If this is not done you may be in jeopardy of losing your deposit with the park. I will mention this last part as a disclaimer… I have once seen a mobile home park continue to charge occupant A for a monthly lot rent even after they sold the home to occupant B, the reason for this is because occupant B was not approved at the park and did not have an official lease signed with the park yet. This means that occupant A was the one remaining still on the hook for the monthly lot fee due. With that said this is the rare exception in which a mobile home park will not take payment from occupant B for the lot rent due next month. With all this said I have contradicted myself a little bit. In all reality you should have no issue selling the home early before the new buyer is approved. With that said you will want to let the park management know that the home is transferred out of your name once closed with the buyer. In all reality they will not be happy, however they will understand that you are no longer in the picture and begin talking to this new buyer as he is the current owner of the home. I hope this helps and makes some sense. If you have any follow-up questions or concerns please never hesitate to reach out any time. Always happy to help if I can. Keep in touch.

      Talk soon,
      John

  • Nick Rouggy

    January 2, 2017

    Hey John this article is just what I was looking for. I am in tx and don’t speak Spanish if you can believe it. I really like your website and have been watching all your videos over the past few days. I really like them all and have more questions for you. Also do you think Craigslist is a good way for me to find a translator. Thank you for your help in advance

    • John Fedro

      January 3, 2017

      Hi Nick,

      Thank you for reaching out and connecting. Additionally, thank you so much for your kind words. I truly hope this website and videos have been helpful to you thus far. Concerning your Craigslist question, yes this can be a good way to locate local translators in your area. Put out a few specific ads of what you are looking for in a few sections throughout Craigslist, make sure the “gig” section is one of them. Have people email you with simple to follow directions telling them to provide a resume and hours when they are available to speak on the phone for you to translate. Called a few you wish to work with and that are within your budget. If you have not done too many mobile home deals yet I would encourage you to focus with English speaking sellers and buyers for the most part at the moment. Moving forward if you ever have any follow-up questions or concerns please never hesitate to reach out any time. You will definitely have more questions along the way so keep us all posted. Keep in touch. All the best.

      Talk soon,
      John

  • Dave Freed

    February 20, 2017

    Great job putting this all together John. This is been a big help in my business so far. My wife says if you’re ever in Northern Michigan please email us and we would like to say thank you for all the help you’ve given us over the years.

    Cheers!
    Dave & Mary

    • John Fedro

      February 23, 2017

      Hi Dave and Mary,

      Thank you so much for reaching out and connecting. Additionally, thank you so much for the kind words and invitation. Moving forward if you ever have any specific questions or concerns please never hesitate to reach out any time. Always here and happy to help if I can. All the best.

      Talk soon,
      John